Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
Read MoreWhat's New
Utah Tourism Conference – Call for Content
Planning for the 2024 Utah Tourism Conference (UTC) hosted in Layton on September 24-27, 2024 is in full swing! The UTC Conference Planning Committee is pushing out a Call […]
Partner Highlights
The Utah Office of Tourism’s Community and Partner Relations team is hitting the road this spring and summer to meet with partners around the state. The goal is to […]
Nominations Open: Tourism Hall of Fame
Nominations are now open for the 2024 Utah Tourism Hall of Fame, a long-standing award presented by the Utah Office of Tourism along with the Utah Tourism Industry […]